Ultimate Access Pass

Ultimate Access Pass (UAP) is a technology platform developed by Danny Bennett in 2011 that is a direct-to-consumer marketing solution. UAP establishes a one-to-one relationship between an artist or brand and their fans, enabling the artist to maximize communication and commerce opportunities.

Fans gain access to UAP via special products distributed at live events and concerts, like USB-embedded laminates. The user interface is customized for the participating brand or artist. Fans enter their contact information in exchange for unique content such as music/video downloads, discounts, giveaways, merchandise or more.